About
We're Fans
of the Feeling
EST. 2026
Independent
Fan-led
Spectator-first
The Idea
Most event merchandise forces you into a lane. Pick a country. Pick a team. But the best part of being there isn't the competition — it's the shared experience. The roar of a crowd that speaks every language. The high-five from someone you'll never see again. The electricity of being part of something bigger.
We wanted to make apparel that captures that feeling — the feeling of being a global citizen at a global event. Not merch that screams where you're from, but pieces that whisper what you believe in and represent how you move through the world.
Founding Story
About the Founder
A fan, first.
"I've been a fan my entire life. Crowd Wear is the brand I wish existed."
Crowd Wear was founded by Jess Anselmi, a lifelong sports & travel fanatic, after a bucket-list trip to the 2026 Winter Games. The concept and product line are inspired by the people met, the crowd's energy and the collective, timeless spirit of global experiences.
Crowd Wear is for the people who love…
- the energy,
- the atmosphere,
- the connection,
- the discovery,
- the feeling of being part of something shared.
If you're here, there's a good chance you know that feeling too.
Jess
Founder, Crowd Wear
Show Up.Pay It Forward.
Once Crowd Wear is worn by 750 people, we'll start sending young people to experience their first global event. We're at 0 — 750 to go.
Our goal is to expand access to the feeling that inspired this brand in the first place.
We're building in public. Follow along at @crowdwearcollective for milestone updates and receipts once the first featured youth's tickets are purchased.
0 of 750 — join the count.
The Crowd Wear Community
Tag @crowdwearcollective to be featured